15 predicciones que afectarán al CRM de los negocios
13. Para 2020, la necesidad para una experiencia unificada de un omni-canal para un consumidor será complicada, debido a la necesidad de una ejecución cercana a la perfección. Sin embargo, un uso experto de las herramientas de inteligencia de negocios, junto con un profundo entendimiento en tiempo real de las necesidades de los compradores y sus experiencias, podría hacer de un omni-canal una meta realista. PwC Retailing 2020: Ganar en un mundo polarizado.
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